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Havas Worldwide | 2015 - Creative Concept, Art Direction - Client: SBP/RB


Ready or not, here they're not coming.

The December 12th, 2015 issue of Folha de S. Paulo included a special feature on protecting ourselves from the growing threats of Zika, Dengue, and other diseases spread by mosquitoes. SBP inserted images of 12 mosquitoes throughout the section to test readers' awareness and deliver a vital message: Would you rather spend your time secure and protected or concerned about where the mosquitoes might be lurking?

 
 
 
 

FULL CREDITS:

CCO: Marcelo Siqueira
ECD: Marcelo Torma
AD: Claudio Villa
CW: Carlos Credie