Hello! I'm Villa, a proud father of twin boys, two cats, and some recognized ideas in the advertising industry.
I'm a seasoned Creative Director (AD+CW) with 18+ years of experience in brand positioning, creative strategy, and storytelling.
I work across brand building, entertainment, and creator-led communication, developing ideas that strengthen cultural relevance, audience connection, and long-term brand value.
My background includes global agencies, production companies, and entertainment holdings.
Today, I help brands connect with the legitimacy of the creator economy, delivering sharper narratives, stronger creative systems, and meaningful communication.
Previously, I led the creative team at Omelete Company for five years, orchestrating innovative campaigns for Omelete and CCXP (Comic Con), transforming it into one of the world's major pop culture events across Brazil, Germany, and Mexico. CCXP bears the mark of my creative direction during the brand's creative concept and strategic planning throughout those years, leaving a lasting impact on its success.
My Marketing journey includes pioneering Game XP, the world's first Game Park, a joint venture between Rock in Rio, Globo, CCXP, and a major player in LatAm's eSports. This role involved weaving the foundational narratives for the brand.
During my five-year tenure at Havas Worldwide Group, I progressed from a Senior Art Director to Creative Director. In this role, I managed global giants like Reckitt Benckiser, Peugeot, and Danone across diverse markets, including Brazil, LatAm, the US, the UK, and India.
During six years at Publicis Groupe, I collaborated with top-tier clients like P&G, Samsung, and Mercedes-Benz, enhancing my digital advertising DNA with every project.
2021
46º CCSP | Film - Yearbook
2020
Webby Awards | Film - 1 Nominee & 1 Honoree
45º CCSP | Branded Content Film - 1 Silver, 1 Yearbook & 4 Shortlists
Shots Awards | Ad Of The Year - Shortlist
Ciclope Berlin | Long Form Film - Finalist
2019
Webby Awards | Film - Nominee
2018
D&AD | Branded Content - Wood Pencil
El Ojo | Film - 1 Silver & 2 Bronze
Ciclope Berlin | Long Form Film - Silver
2016
Member of the New York Festivals International Advertising Awards® Jury
2015
Webby Awards | Integrated Campaign - Honoree